Green Mountain Coffee Roasters, Inc. engages in the specialty coffee and coffee maker business. The company sources, produces and sells approximately 200 varieties of coffee, cocoa, teas and other beverages in K-Cup portion packs and coffee in traditional packaging (from Yahoo! finance).
The bear case still exists and is quite strong for this company. My belief is this will see $18 before it sees $28, and these puts are a low-cost/low-risk way to play the short. My target is $3.00/contract, my protective stop will be at $0.50/contract.
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