Tuesday, August 7, 2012

GMCR - Purchase

Bought GMCR September $20 puts at 1:57 pm August 7, 2012 for a price of $1.00.  

Green Mountain Coffee Roasters, Inc. engages in the specialty coffee and coffee maker business.  The company sources, produces and sells approximately 200 varieties of coffee, cocoa, teas and other beverages in K-Cup portion packs and coffee in traditional packaging (from Yahoo! finance).

The bear case still exists and is quite strong for this company.  My belief is this will see $18 before it sees $28, and these puts are a low-cost/low-risk way to play the short.  My target is $3.00/contract, my protective stop will be at $0.50/contract.

This material is provided for informational purposes only, as of the date hereof and is subject to change without notice.  This material may not be suitable for all investors and is not intended to be an offer, a solicitation of any offer to buy or sell any securities.  Following me in trades will lose you money.

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